E-Commerce Effects of Selling and Buying for Consumers life

 

E-Commerce Effects of Selling and Buying for Consumers life

Technological developments, especially the internet, gives effect for the various fields of life, including trade buying and selling food. Trade has changed in the buying and selling process and product marketing. This trade process is better known as electronic-commerce or abbreviated as e-commerce. E-commerce is a process for selling and buying products electronically by consumers and from company to another company through computer intermediaries, namely utilizing computer networks.

This e-commerce provides many changes in terms of the trading process. If the conventional buying and selling process requires buyers and sellers to meet each other directly, then with e-commerce this is no needed. Buyers can make transactions in different cities without having to meet directly and communication can be done using the internet. This e-commerce spurred the emergence of new online shops. The advantages for sellers with e-commerce include:

1.       Can expand market share because everyone in the world can order and buy things without being limited by distance

2.       Can save costs for promotions

3.       No need to spend big money to rent a place

4.       Merchandise can be displayed for 24 hours

5.       Efficiency of operational costs in terms of employee salaries because the number of employees needed is less

6.       Expanding reach, that is, everyone can transact without knowing space and time provided that they have a computer connected to the internet

7.       increase customer loyalty by providing complete and accessible information at any time regardless of time.

In addition to providing benefits for sellers, e-commerce also providing benefits for buyers, because the buyers don’t have to go far to find the desired item, so it is cost and time efficient. Besides these advantages, there are also disadvantages in transacting on the internet. That is the buyer cannot see the items directly and hold the materials used. for example, the buyer wants to buy clothes, the buyer cannot hold and touch the materials used, so sometimes the buyer's image/perception of something to be purchased can be different with something being sold. This causes disappointment for buyers. For electronic items, sometimes buyers have difficulty in managing the warranty and it is not clear how to take care of it.

In conducting online transactions, trust is the main capital for the seller and the buyer because they do not meet each other directly, so if a seller has made a mistake or lied, the buyer will not believe it anymore. To avoid fraud when shopping online, before shopping, you should take the following steps:

1.         Ensuring the existence of the online store by looking for information on the truth of the website

2.         Doing testimony in forums or mailists about the store

3.         Finding out the reputation of the online store regarding after-sales service and warranty.

With this E-commerce or new technology, the author strongly agrees. Because in this way, it is easier for buyers and sellers. By still paying attention to the online shopping tips above so that it can reduce the losses that buyers will able to get.

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